WATCH Proenza Schouler's Summer Inspired Fashion Film For LOVE Magazine: Exclusive

29 August 2012 by

WATCH Proenza Schouler's Summer Inspired Fashion Film For LOVE Magazine: Exclusive

When Katie Grand, LOVE's editor in chief, asked a selection of designers and fashion creatives to make a series of films with a simple brief of celebrating the lazy, hazy days of summer, we couldn't wait to see the results.

Alexander Wang, Alice Hawkins, Ruth Hogben and Simone Rocha stepped up to the challenge and the mega magazine's website has treated us to each of their videos every day this month as part of their gorgeous 30 Days Of Summer project (not to be confused with that indie Zooey Deschanel movie, mind).

For today's installment, we have a genius gem made especially by those super-cool Proenza Schouler boys. The video, by Jen Brill and Jeanette Hayes, stars Lady Gaga Jeanette frolicking around the brand's store, posing in the shop window and hailing a cab with armfuls of brightly coloured bags. But our most favourite thing is all those kooky cartoons that keep popping up across the screen, specifically the big white fluffy cat. Choupette, who?

Watch the film for yourself by clicking play below...

LOVE 8 - A Costume Drama - is out now www.thelovemagazine.co.uk


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