Lana Del Rey Works Her Retro Charm As The New Face Of Jaguar: FIRST LOOK

22 August 2012 by

Jaguar and Lana Del Rey

As if the full set of H&M's campaign shots starring Lana Del Rey wasn't enough LDR gorgeousness for one week, today we've been treated to another dose of the songstress' retro glam courtesy of Jaguar's latest collaboration. 

To celebrate the launch of the Jaguar F-Type - the swanky all-new two-seater sports car - the brand has wisely signed up THE singing sensation of the moment. Yep, the girl is on a roll! The full images will be revealed in Paris next month but here's a sneak preview of Lana looking typically sultry for the legendary brand.

Sporting a floppy hat, ginormous gold hoops, bejewelled cuffs and a vintage-inspired ivory swimsuit (that rather reminds us of her recent music video), she's seen climbing out of a swimming pool rather than a sports car. Eh?

Jaguar and Lana Del Rey

And here she is showcasing her pouty-pout while lounging on a deck chair. If this is what it takes to promote a sports car, we'd like to get involved please. And did we mention Lana bagged a six-figure sum as part of the deal? Sweet.

'The allure of Jaguar is in large part due to its duality - a unique blend of authenticity and modernity, two values that we believe are shared with Lana in her professional achievements,' says Adrian Hallmark, Global Brand Director of Jaguar.

So although you'd think she'd put her name to a retro-style car like that Mercedes convertible that she's often spotted out and about in, we have to agree: Lana was born to die drive *chuckles*



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