Solange Knowles Follows In Alexa Chung's Footsteps As Face Of Madewell - See The Full Campaign Here!

21 August 2012 by

Solange Knowles is one half of the coolest, most fashionable pair of sisters around. So it tickled us big time to hear that the DJ and model is the new face of American brand Madewell. J Crew’s sister brand has previously had Britain’s favourite cool girl Alexa Chung as the face of Madewell, a collection whose preppy-meets-granny chic styling couldn’t have suited Le Chung more.

At last the Solange for Madewell pictures have arrived and they are absolutely GORGEOUS! The youngest Knowles looks perfectly at home in an array of colour popping separates, clashing prints and Madewell’s signature vintage style classics – cardigans, shirts and knitwear a-plenty!

Our absolutely favourite look is the neon green strip cardigan paired with chambray shirt and black and white polka dot micro shorts. And check out Solange’s ultra-toned legs! Jealous, us? Yes very!

What do you think of Solange’s campaign for Madewell? Do you prefer Alexa as the brand’s face? Aaaaand, Alexa ended up designing a capsule collection for the brand, do you think Solange will too? What could we expect from this? It goes without saying there’ll be a LOT of her favourite colour, Grazia yellow! More bold printed short suits? We would LOVE that! Well worth a sneaky trip to NYC to go shopping non?!

Watch the video below to see the behind the scenes footage of Solange shooting the "Mix Well" for Madewell collection...

Video courtesy of Fashionista


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