UPDATE: The full David Beckham Bodywear campaign has landed and you can treat yourself by drooling looking through the gallery above.
Please bear with us as we try - TRY! - to compose ourselves and find an articulate way of saying PHWOOOAR. You'll understand when you see what we've seen: David Beckham in his pants.
See? If this behind-the-scenes glimpse is anything to go by, the latest campaign for Beckham's H&M bodywear range does not disappoint - mainly thanks to the footballer-turned-biggest-Olympics-fan-ever wearing nothing but a white vest, undercrackers and a smouldering stare. It may be the nicest sight we've ever woken up to on a Wednesday morning.
But that's not all. Remember those larger-than-life Davids with rippling torsos we cooed over at the Oxford Street launch back in February? Well, they're back! To celebrate the launch of the full campaign on Thursday, a 'statue stunt' will see an array of 10-foot statues popping up in New York, Los Angeles and San Francisco. As WWD reports, those who Instagram a photo of a Beckham statue with the hashtag #HMBeckham will be eligible for a prize (underwear please?). Dear Lord, women will go WILD.
'I'm very happy that so far people seem to like it and the first season was incredibly successful,' the hunky 37-year-old says. Like it? We ruddy love it, Becks! 'The challenge is to keep it going and establish a brand that will last many years. That is my ambition.' Okay, pipe down, you're ruining the view.