David Beckham Poses In His Pants (Again) For H&M Bodywear Campaign: UPDATE

17 August 2012 by

UPDATE: The full David Beckham Bodywear campaign has landed and you can treat yourself by drooling looking through the gallery above.

David Beckham Poses In His Pants (Again) For Latest H&M Bodywear Campaign: Sneak Preview

Please bear with us as we try - TRY! - to compose ourselves and find an articulate way of saying PHWOOOAR. You'll understand when you see what we've seen: David Beckham in his pants.

See? If this behind-the-scenes glimpse is anything to go by, the latest campaign for Beckham's H&M bodywear range does not disappoint - mainly thanks to the footballer-turned-biggest-Olympics-fan-ever wearing nothing but a white vest, undercrackers and a smouldering stare. It may be the nicest sight we've ever woken up to on a Wednesday morning.

David Beckham Poses In His Pants (Again) For Latest H&M Bodywear Campaign: Sneak Peek

But that's not all. Remember those larger-than-life Davids with rippling torsos we cooed over at the Oxford Street launch back in February? Well, they're back! To celebrate the launch of the full campaign on Thursday, a 'statue stunt' will see an array of 10-foot statues popping up in New York, Los Angeles and San Francisco. As WWD reports, those who Instagram a photo of a Beckham statue with the hashtag #HMBeckham will be eligible for a prize (underwear please?). Dear Lord, women will go WILD.

'I'm very happy that so far people seem to like it and the first season was incredibly successful,' the hunky 37-year-old says. Like it? We ruddy love it, Becks! 'The challenge is to keep it going and establish a brand that will last many years. That is my ambition.' Okay, pipe down, you're ruining the view.


All posts must obey the house rules, if you object to any comments please let us know and we'll take the appropriate action.