H&M is having a stupendous year. In addition to the storming Marni collaboration of March this year, fashion editrix Anna Dello Russo’s exclusive accessories collection will be launching in September and soon after that you’ll see one of the high street giant’s most fashion forward projects to date: a range created with the faceless, mysterious, Maison Martin Margiela.
But it’s not just the high fashion hook-ups that are keeping the Swedish brand strong, from our in store analysis it’s because the regular products are pretty bloomin’ good too. There’s already a good dose of autumn/winter newness, but thanks to the vast amount of stock H&M can fit into their stores, you’ll still be able to pick up that summer dress should be doing some last minute holiday packing. It's no wonder the news came today that profits up jumped up by 11% in July.
So we’ve raided the rails to bring you a list of what’s hot in store right now. Obvvy you can do the lazy thing and check the pieces out online. Scroll through our top choices in the gallery above.