If you're a Vodafone VIP customer, you're in for a real treat - and if you're not, well, here's some pretty exciting news nonetheless. This very morning, it's been revealed that the phone company is entering into an exclusive two-season partnership with the one and only Mary Katrantzou. Ooh! So what does this mean?
Well, Vodafone will work with the London-based designer - who won the Emerging Talent Award at the British Fashion Awards - during the Spring Summer 2013 and Autumn Winter 2013 fashion weeks. Lucky Vodafone customers will have access to Mary's genius catwalk shows AND have the chance to meet her backstage. What's more, mobile phone chargers will continue to be featured on the front row at the BFC space and at pop-up re-charging points throughout Somerset House.
'I am excited to be working with Vodafone, as a brand they have really cemented their credibility and support within the fashion industry over the past few seasons,' MK said today. 'Their innovation elements really appeal to me and it felt a natural fit to join forces. I'm really looking forward to be able to widen the fashion net to their customers and bring them to the front line of fashion week.'
Vodaphone are understandably pretty stoked too. 'Mary Katrantzou is one of the most exciting designers in British fashion today - she was a natural fit to help us continue our involvement in fashion,' said Danielle Crook, Vodafone’s UK Director of Brand Marketing. 'Her bold graphics and iconic designs have attracted a cult following from every part of the fashion world and we are thrilled to be working with her. For us, this means we can give our customers a unique fashion experience at Mary’s catwalk show during London Fashion Week.'
Considering Vodafone have long supported British fashion, teaming up with LFW designers Richard Nicoll and Christopher Kane in the past, this collaboration is bound to be just as fruitful. You may remember Kane produced gorgeous galaxy-print London cabs in association with the company while Nicoll created an oh-so-clever leather handbag with an in-built charger. Genius!
For more information on the partnership, check out vodafone.co.uk/vip