'Ooh, Jessie J's gone all Beyonce on us!' Grazia Daily gasped when the songstress bounced onto the stage to perform at London’s Roundhouse on Saturday. We were expecting to see Ms J in another neon-bright jumpsuit accessorised with a colour-popping wig and trademark bullet-proof. Instead, she was looking positively ladylike in a glitzy gold frock by Vivienne Westwood - couture, no less.
With a plunging neckline and a thigh-skimming hemline, accessorised with sexy strappy sandals, the outfit showcased her enviably toned bod. It's more glam J-Lo than edgy tomboy, no? What's more, instead of a super-sleek bob, Jessie sported loose tousled waves without a red tip in sight. Kim Kardashian, eat yer heart out. Her makeup was also more grown-up than ever - glowy and golden, not flashy and kooky. Hmm, is Jessie's wardrobe heading in a new direction, we wondered?
Today, we have the answer and it's an almighty YES. Appaz, the 24-year-old has parted ways with her long-term stylist Karl Willet. You'll remember Karl was in charge of Jessie's wardrobe on The Voice and he packed it with funky prints, bold body stockings, flesh-flashing mini-skirts and clompy boots.
But it was in her recent Grazia interview, the starlet confessed she was looking to freshen up her look. ‘I started to look like a cartoon character with the fringe and the cat suits. Yes, I want to change and mix it up. I want to change my hair, change my style. I want to be allowed to grow’. Well, mission accomplished.
So who's the stylist behind JJ's demure new look? Step forward Cobbie Yates, upcoming fashion pro and brother of Reggie Yates - yep, THAT Reggie 'TV presenter' Yates. Who'da thunk it? The pair apparently met while filming The Voice as Cobbie was dressing Reggie, who was co-hosting with Holly Willoughby.
A source told the Mail Online, ‘Jessie has worked with Karl for a long time but she decided it’s time for a change and she gave him the elbow’. Poor Karl, although Cobbie's understandably chuffed to bits. After being congratulated by one of his Twitter followers, he tweeted that working with Jessie is 'a dream'.
Considering the singer's rumoured to have left the BBC talent show, a new direction for her style and her sound makes perfect sense. And if we've learnt anything from Madonna, it's that reinvention is the key to longevity in the crazy music biz. We, for one, can't wait to see more of Jessie's fash-formation - but in the meantime do tell: are you a fan of JJ's new look?
UPDATE: You lovely Facebook fans have responded in your droves. Let's take a look at the verdict...