31 July 2012 by

VIDEO: Alexander McQueen's Autumn/Winter 2012 Fashion Film By David Sims

As if Sarah Burton’s vision for Alexander McQueen’s autumn/winter’12-13 collection wasn’t other-worldly enough with all those undulating and exploding frills and feathers and horse-hoof boots, then this David Sims directed video for the new line will do it. The two minute fashion film stars Finnish model Suvi Kopenen – who is more than acquainted with the collection after opening the show in Paris and recently starring in the new campaign Sims also shot – wearing just one dress (look 30 to be exact) and the runway’s star styling piece, the OTT sci-fi visors.

There’s no denying the film’s trippy nature: it’s one part Superman’s Fortress of Solitude (you know, the spiky ice cave thingy) to one part pumping ‘90s tie-dye heavy rave. But McQueen and Sims aren’t the only fashion folk experimenting in the surreal film department. We recently brought you Kenzo’s pattern-happy cartoony Pre-Fall video shot by Quentin Jones (she of the Victoria Beckham vids) and a sneak peek at Tilda Swinton’s turn in a fashion performance piece out later this year. Plus, we’ve been LOLing over Lily Donaldson’s Fashion Fetish mini movie for Showstudio.com, too; she’s lingerie-clad and wearing a fancy dress tiger’s head. Natch.

So what exactly is going on in fashiondom right now? With runways chock-full of novelty items and cartoon-inspired prints, plus a celebration of the similarly surreal ways of designers Miuccia Prada and Elsa Schiaparelli (not to mention the former’s imminent relaunch) going on the Met Museum in New York, it’s no wonder there’s some funny fashion business going down.


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