Friday night’s SPECTACULAR Olympic Opening Ceremony brought together representatives from all of London’s creative industries – and fashion was no exception. While not widely known on the global fashion circuit, East London based emerging brands, Christopher Shannon, Michael Van Der Ham and Nasir Mazhar got their time to bask in the Olympic spotlight as they dressed 350 of the 1,200 dancers who jigged away to that mega mix tape of British hits.
Representing the influence of British creativity on youth culture, Surrirat Larlab, creative director of the Opening Ceremony who worked in tandem with Danny Boyle explains “We wanted to choose young designers who work and live in the East End for the opening ceremony and who create innovative and cutting edge new ideas. It has been an incredible experience working with this fresh new talent, all of whom have dedicated themselves heart and soul to this project.”
In addition to the East End trio, Jonathan Saunders dressed Emeli Sande while the flag bearers were kitted out by British shirt label Palmer/Harding and Savile Row tailor Richard James- who created the outfit for Haile Gebrselassie.
Emeli Sande in Jonathan Saunders, Michael Van der Ham design sketch
Unsurprisingly the designers were also pretty chuffed to be involved in the SHOW OF THE CENTURY. Richard James tells us, “To have a great Savile Row tailored suit at the heart of the Opening Ceremony is truly inspiring. I am delighted to have been asked to contribute,” while Nasir Mazhar explains, "I grew up in this area of London, the stadium is practically next to my first studio in my grandparent's house. It is a huge honour to be part of something as special as the Olympics and to be able to showcase my work to such a huge global audience."
Grazidaily's favourite print meastro Michael Van der Ham also tells us the experience has, "been really exciting, first seeing the Ceremony in the dress rehearsals and seeing how huge the scale is and how many people are involved. And then to see the Ceremony on TV was just as exciting as I could see how it all came together and see the performers move in the costumes. I felt really honoured that I was asked to design a segment for the Ceremony, it was such a unique experience." We say GO TEAM GB FASHION!
Flag-bearer shirts by Palmer/Harding