Is The Italian Fashion Industry Becoming Second League? Miuccia Prada Thinks So!

30 July 2012 by

The Italian fashion industry is risking becoming "second league" as luxury labels leave Milan, Miuccia Prada is warning.

The designer rarely gives interviews, but she told La Repubblica on Friday that brands are snubbing Milan for Paris. She said that “fashion goes elsewhere, looking for the best ”when places like Italy are left with “less resources, culture, protagonists, ideas, vitality and money.”

She said she was worried that the move could leave Italian businesses as powerless manufacturers. 

“With the sale of our luxury labels to foreigners, our entire system risks falling into second league,” Miucca said, “Because if our brands cross our borders, the credit, glamour, fame and decision making is in the hands of others, and we are abandoned, downgraded.”

Despite this, Miucca doesn't blame designers, like Raf Simons who has swapped Jil Sander in Italy for Dior in France, for moving. In fact she has chosen to show her latest Miu Miu collection in Paris herself as she is “looking for that attraction that is called glamour”.

She told paper that the Italian press and intellectuals are to blame for the exodus. She said that they are not taking the fashion industry seriously enough, treating it in a "frivolous' manner. She also said that they did not understand that wealth and glamour can help “organise art, culture and fashion.”

Miucca comment's the latest in a series of outbursts from the once silent designer. She has already spoken to Newsweek's Robin Givhan about the struggle to balance her feminist values with her desire to work in fashion, describing it as an "uncomfortable position".

She said at the time: "I realised that so many clever people respect fashion so much and through my job … I have an open door to any kind of field. It’s a way of investigating all the different universes: architecture, art, film…I also realised people respect me because I’m good in my job."

Her latest controversial remarks are sure to cause a stir in the fashion industry, Do you see Paris as more of a fashion capital than Milan?

By Kate Lloyd



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