26 July 2012 by

ASOS Covergirl Rita Ora On Being The New Rihanna and Why She Wears Red Lipstick

Four months ago Grazia Daily brought the fresh and wild stylings of songstress Rita Ora to your attention. All predictions were on her becoming the next leader of the fashionable music pack and were we right? Err, of course!

Back in April her stylist Kyle D’Volle chatted to us exclusively about Rita’s rad urban-meets-glamourpuss look and now ASOS magazine have snapped her up as the latest girl to grace their cover. It’s a style that we’re pretty convinced fellow Jay-Z signing Rihanna has been swiping somewhat, but the comparisons don’t end there with Rita endlessly dubbed the ‘new Rihanna’, "It’s a great comparison but I don’t think about it.  When the album’s out, it’s going to separate me from that, without me having to say anything."

 

In addition to bespoke design pieces from ASOS like this super-studded denim jacket, Rita rocks a mash-up of J W Anderson, Levis and KTZ in the shoot lensed by Tyrone Lebon. And she also reveals that her favourite designer is a young graduate called Ashley Williams, "I’m really into her.  She’s British, so young and fresh." Rita told ASOS magazine.

But for all the designers clamouring to dress the rising starlet, as you’ll see from this shoot, it’s unlikely she’ll be leaving her trusty staples – Timberland boots, baseball caps, oodles of gold Jewellery – behind. Not to mention, the blonde Hollywood locks and signature red lips remain.  "My hair’s been like this for so long that it’s breaking off," she confessed!

And as for the scarlet – which so cleverly balances out the gritty baggy pants, hoodies and crop tops – she so loves: "I always thought Gwen Stefani was so cool.  I think I’m man enough to admit she made me want to wear red lipstick.  When I saw it on her, I thought she was the prettiest person in the world."

But who is her real style influencer right now? KANYE!  "He’s one of my fashion icons." She admitted, "I’d love to be the female Kanye.  I think he’s so cool and effortless." Well Rita, we think YOU'RE cool and effortless.

For more images and the full interview get thee to ASOS.com

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East West Trading Group (Sat Jul 28 10:23:34 BST 2012): Loving Rita's look - tough but beautiful! We're a great fan of the vintage camo jacket and Rita pulls this look off to perfection.