Marking the first drop of the highly anticipated Yayoi Kusama collection for Louis Vuitton yesterday, the label’s New York flagship store has been given a seriously dotty makeover. With Kusama’s signature spots covering the whole of the boutique - Louis Vuitton CEO Yves Carcelle say, “The number of dots is so obsessive, no one can count them,” – and an appearance from the 83 year old cult art star herself, fans were given an exciting glimpse into her world.
While it’s not the first time French luxury brand Louise Vuitton has partnered with an artist – who could forget Stephen Sprouse’s iconic graffiti bags? – This collaboration has been hotly followed because of Yayoi’s particular brand of eccentric style. Making her grand entrance with her polka-dotted wheelchair Kusama took her place in the shop’s windows enveloped amongst spotty Octopus tentacles.
With assistants sporting Yayoi’s orangey-red bob and instead of bags and shoes, a mini Kusama taking pride of place in the window installation, her image was central to the whole project. Carcelle explained “When you work with an artist, it’s not a commercial operation. And as somebody once said, the window is the invitation but the store is the party.”
Once inside the party, customers got a look at the new collection which won’t be available in store in the UK until later in August – check out Grazia issue 386 out on 21st August for exclusive coverage. From taxi cab yellow totes emblazoned with black spots to black and white polka dot pumps, these limited editions beauties are like fashion Kryptonite – totally sapping our retail resolve!