She charged the catwalks in 2010, posed up a storm for YSL and was named Estee Lauder's spokesmodel earlier this year – and now Arizona Muse has another fab credential to add to her CV. During Berlin Fashion Week yesterday, G-Star revealed that their new, err, muse is the New Mexico model and the lady herself was there to unveil the new campaign. 'I have seen the G-Star advertising campaigns before and they’re all really cool,' Arizona said of her new role. 'I love how they’re RAW.' As do we, Miss Muse.
So it's unsurprising that the latest campaign is tyically tough-cool. Check out the gallery above to see the mean 'n' moody images for Autumn / Winter 2012, shot once again by photographer Anton Corbijn. The model mum looks fierce amid the French Alps while working a ginormous quiff hair-do, the brand's edgy denim pieces, a wonderful collared cape and one hardcore stare.
Not only are we treated to Arizona but Caleb Landry Jones also makes an appearance in the campaign. Ooh. You may recognise the brooding actor from Hollywood blockbusters including X-Men: First Class and Contraband (nah, us neither), but we have to say: he is rather enticing and reminds us of one Eddie Redmayne. In fact, Caleb has just shot the film Byzantium alongside former G-Star lady, Gemma Arterton. What a small world!
So yes, Arizona follows in the footsteps of Clémence Poésy, who graced the Spring / Summer 2012 campaign, and our very own Gemma who hooked up with the brand back in February last year. As for the new addition to the G-Star crew, Global Brand Director Shubhankar Ray said: 'We are proud to work with Arizona Muse; she has become her name being today’s muse of fashion. With her stand out presence and distinctive look, we felt she was a raw and real character to feature in our new campaign.' Cheers to that!
As for the model's infamous eyebrows, Arizona tells The Cut that she keeps them so perfect by keeping them au natural. 'I don't have to do a lot to my eyebrows,' she says. 'My mom always told me not to pluck them, which is great advice.' Grr, some girls have all the luck.
So with another campaign under her belt, that fab haircut, the fabbest name and even fabber brows, the future's certainly bright for La Muse. Is it any wonder Anna Wintour hailed as The New Linda Evangelista? Well, exactly. To see Arizona in action, check out the behind the scenes video from the shoot below...