UPDATE: It's no secret that it's rather handy to have The Kate Effect on your side — just ask Reiss who posted a near doubling in profits last year. So you can't blame the Beulah London ladies for being delighted to see the Duchess of Cambridge wearing another of their frocks at a friend's wedding on Saturday.
'We think Kate looked beautiful in our dress,' Lavinia Brennan and Natasha Rufus Isaacs told Grazia Daily when we spoke to the design duo yesterday. 'We have been very fortunate as a young business to have had early support from Kate and many other celebrities. Every moment we see our pieces on someone is a proud moment for us as it reminds us what we have achieved to date.'
As for the 'Blossom' dress that the DoC was wearing, it's made from fabric created by the 'Open Hand' women's project in Delhi so buying (and wearing!) it directly helps these survivors to break the cycle of poverty. And there's nothing better than a guilt-free splurge, right? Job well done, Duchess.
01/06/2012: Kate Middleton Wears More Beulah London
Another weekend, another wedding for Kate Middleton. The Duchess of Cambridge was joined by hubby Prince William in Somerset on Saturday for the wedding of close friend Alice St. John Webster and guess what? She had a brand new dress on! Well, it's brand new to us royal-watchers at least. Hurrah!
Thanks to Freyja McLennan on Twitter, whose sister sneakily took this snap, we have a glimpse at Kate's pink and white frock which comes courtesy of Beulah London. It features long billowing sleeves, a knee-length hemline and pleating on the shoulders. The ‘Blossom’ pattern is gorgeously feminine and isn't it treat to see Kate giving prints a go? It rather reminds us of that floaty number she wore to the polo last month, which was just as summery despite the day's dodgy weather (isn't Wills a gent with his enormous green umbrella?). The dress is available to buy via Beulah's online boutique www.beulahlondon.com or their new concession in Harvey Nichols stores nationwide. It's available in blue or coral and costs £475 but we have an inkling it won't stay around for long...
As for Kate's accessories, the 30-year-old stuck to her trusty Sledge LK Bennett heels and gave her Natalie clutch, also from LK Bennett, another outing. Ah, some things never change. She also repeated the same ivory hat that we saw at the Order of the Garter service a few weeks ago, confirming that Jane Corbett is fast becoming the Duchess' go-to milliner.
Beulah London is an old favourite for Princess Catherine who wore a red Sarai dress by the label to attend a dinner with 100 women in Hedge Funds, in support of the Child Bereavement Charity, back in October [below]. In true matchy-matchy Middleton style, Pippa has also been spotted in Beulah and let's not forget posh totty Millie Mackintosh is a fan too.
As Grazia Daily reported when we met the ladies behind the label, Beulah London is not just a fashion brand with an ethical edge, but a company where the ethics are as important to the founders, Lavinia Brennan and Natasha Rufus Isaacs, as the clothes themselves. In fact, it was the ethical manifesto that came first.
‘Lavinia and I spent two months working in Delhi, with women who had been [sex] trafficked’ Natasha told us, ‘and the idea behind the brand is to employ the girls [who had been involved in sex trafficking] in the production’ of the clothing.' Brilliant!
At the time, the designers were understandably delighted that Kate was such a huge fan of their frocks and picked out ‘some short options, to the knee, which she would look beautiful in… But we’ll see what happens!’ It looks like K-Middy took note.