Hands up if you’ve contemplated getting a pink rinse like Dianna Agron? How about dip-dying your hair a la Kate Bosworth? Or even matching your hair to your outfit (thank you, Nicki Minaj). Well keep up because that moment’s passed – the latest trend is not dying your own barnet something fruity. Rather it’s dying that of your dog’s.
That’s right. Doggy hair dye is all the rage. Last Spring, after Charlotte Free walked the catwalk donning a shock of pink dipped hair, pastel hues popped up on the heads of models at Yohji Yamamoto and Fendi before east London and guests gave Dalston salon, Bleach, a vast waiting list (we know, we tried getting in.) This spring, the trend’s spread to our pooches.
Well not ours, rather Amber Heard whose dip-dyed Yorkie was last seen with pink tips, nestled under her arm like a canine clutch. Now Emma Watson has followed suit by dying her one-year-old Bichon Frise, Darcy, a hot pink hue, which she showcased while out and about in London this weekend. And you'll remember Jersey Shore star Snooki was recently spotted walking pink AND purple dogs, which drew a protest from PETA - it is illegal in approximatley 30 states in the United States to dye animals.
Apparently the trend stems from New York, where dog salons are two-a-penny, but before you can say ‘block colour’ it looks set to infiltrate the doggy population of London. The trend is set to rile animal activists, however. The RSPCA tried to bring charges against a woman in Swindon two years ago for dying her cat hot pink, but authorities refused to charge her. Back in April, The Evening Standard confirmed that Amber's dog was dyed with food colouring, not hair dye, which is entirely safe.
Interested? Well I spoke to Stuart Simons who runs at Groom Dog City in east London (of course) and asked for a block colour quote for Bertie, my mum’s Jack Russell. The lovely Stuart told me that while they do stock “a range of colours in salon”, and have seen “a significant rise” in this sort of thing, dip-dying Bertie might be problematic as his breed tends to malt so the colour will be “bitty.” Plus, it’ll cost me £60 for a groom and colour.
As someone who has donned (and survived) a pink rinse, dip-dye orange and dabbled in crazy colours for over a year, I think I’ll leave Bertie au natural. But should you fancy using your dog as a hipster guinea pig, let us know (and please – send us pics).