21 June 2012 by

Say Whaa? McDonalds Re-Design Their Uniform In Mad Men Style For Olympics 2012

Yes, you heard correctly. McDonalds are overhauling their uniform in time for the Olympics – and it’s inspired by Mad Men

Say Whaa? McDonalds Re-Design Their Uniform In Mad Men Style For Olympics 2012 Say Whaa? McDonalds Re-Design Their Uniform In Mad Men Style For Olympics 2012

Here at Grazia Daily, we’ve made no secret of the fact that we love Mad Men. And if there is one thing we love more than the show itself, it’s the character’s sartorial choices. We’ve spent the last five seasons swooning over the wardrobe of pretty much every character, from Peggy’s career girl wardrobe to Betty’s stepford wife chic. 

And it’s not just us that has Mad Men fever. It seems that the whole world has gone mad for the '50s retro styling the show has popularised. If there is one way to tell when something has gone seriously mainstream, it’s when McDonalds starts taking note.

The fast food giant has teamed up with fashion designer Wayne Hemingway (founder of Red or Dead) to design the new uniforms. The main staff, who work behind the counters making the food, will wear Fred Perry style polo shirts in mustard yellow and gherkin green (appropriate), whereas those who work on the till will have check shirts with dark green trousers or pencil skirts. The managers will be in a monochrome design, with females wearing a mustard neck scarf and males a skinny tie.

Hemingway said the new look had been inspired by the '60s mod look and of course, Mad Men. ‘We wanted classic design. A narrow tie will always be fashionable,' he says. 'There is a very subtle hint to the mod look, which has never gone out of fashion. Fred Perry has never gone out of fashion. That's why we've gone for a polo shirt with a bit of a trim... There's just a little bit of Mad Men.’

The uniforms will initially be seen on McDonald’s staff stationed around the Olympic Park, and will be seen on all 87,500 workers this Autumn. Hmm, we think Mr. Hemingway may have just given us the perfect reason to pop in and get a burger – purely for research purposes of course.

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Fashionizer (Fri Jul 06 14:02:02 BST 2012): We’ve been designing uniforms for nearly twenty years and this is the first time we’ve come across a major brand using a TV show as inspiration. The Mad Men style epidemic spreads! We love the costumes from the show, but worry even the most style conscious members of staff at McDonalds might struggle to pull off a gherkin coloured polo neck with quite the same sass behind the counter as the glamorous Meg Draper does on our screens.