18 June 2012 by

Nicola Formichetti Talks About Styling Azealia Banks For New Video 'Liquorice': EXCLUSIVE

A touch of Alexander Wang; a smattering of Jeremy Scott and a Stetson or two… It’s not hard to see why Azealia Banks’s new video for latest single Liquorice has solidified her as the fashion world’s one-to-watch. Especially when you realize that the man behind her new look is none other than Nicola Formichetti – super-stylist and the guy who helped make Lady Gaga the fashion force she is today.

Nicola Formichetti and Azealia Banks

Nicola Formichetti tweeting pictures with Azealia Banks

So how did Nicola come to be working with music’s bad girl? ‘Our relationship started online,’ he told Grazia Daily exclusively today. ‘When I first watched the 212 video I tweeted at her saying how much I loved it and she tweeted me back saying she loved what I was doing so we sort of became friends online first – like virtual friend dating!’ The pair swapped twitter direct messages – ‘I don’t think I had her email address of phone number for a while,’ he remembers – to collaborate on the show music for Nicola’s Mugler show last season.

The pair didn’t meet though until months later when they did a photo shoot for V magazine together. ‘She came into the studio alone – no entourage. What a cool girl. It was instant love! Basically we had fun dressing up and down all day,’ Nicola recalls. The rest, as they say, is fashion history.

Nicola Formichetti Azealia Banks

Azealia Banks in V magazine (photography Inez & Vinoodh)

For the Liquorice video the pair have fashioned up the cowboy-theme; pairing chaps with Alexander Wang jackets and showing off Azealia’s hot body in a stars and stripes shorts/bra top combo that oozes cool. ‘I love her style. She’s a total NYC girl, with that harlem chic thing going on,’ says Nicola of the video, which was shot in LA. ‘She looks sexy and cool. You really get that feeling that she’s about to go huge.’

Azealia Banks's Liquorice video (explicit)

Indeed you do. Just like Nicola’s most notorious musician, Lady Gaga. So are there similarities between the two? ‘Their style is completely different. Azealia's style is much more street and prettier. But their work ethics are similar – they’re both dedicated to their art. What I love about Azealia is that she really knows her references so it’s easy for us to collaborate and push boundaries. So in a way that’s very similar to how I work with Gaga.’ Oooh… something tells us this is going to be quite a fashion journey for Miss Banks. And we’ll be watching.


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Reggie J Mackie (Tue Jun 19 12:40:32 BST 2012): holy fuk