It’s Official: Women Think About Fashion 91 Times A Day

08 June 2012 by

Autumn winter collection 2012

We know you all love clothes. And shoes. And handbags… And, guess what - you’re not alone.

New research has found women think about fashion 91 times a day. That’s once every 11 minutes and 23 seconds in case you were wondering.

And the favourite item we think about? Dresses. So why not take a look at some of these gorgeous designs from Stella McCartney and Christopher Kane.

Christopher Kane Autumn Winter 2012

The research, by, also found the total amount of time spent thinking about fashion each day is one hour and 19 minutes. That’s 30 days a year. When you look at some of the Autumn/Winter 2012 trends coming our way, it’s hardly surprising we’re so consumed by fashion.

‘For many young women, fashion is so much more than a casual hobby or mild interest – it’s a way of life - and the results of the survey confirm that', says Very’s Style Director Rebecca Elderfield.

There are also regional divides: women in Birmingham have 117 fashion thoughts a day, while women in London have 108. In Cardiff, they have just 64 fashion thoughts a day.

Nearly a third said they looked at online fashion websites at least six times a day, while 62% claimed to regularly drift off at work and think about fashion instead.

We don’t blame you ladies. And to give you something gorgeous to lust after, why not have a look at this Louis Vuitton collaboration with artist Yayoi Kusama. Bliss!


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