08 June 2012 by

Harvey Nichols Sale Campaign: Ace Or Gross? You Tell Us!

Now, we know that Harvey Nichols is not a brand that likes to shy away from challenging ad campaigns – there is their ace cartoon lookbook starring hand-drawn supermodel Polly Bean, and their Christmas campaign famously featured young ladies walking home in the small hours from nights on the sherry, in varying degrees of dishevelment – along with the slogan ‘avoid the walk of shame this season’.

Well, their ad banners to publicize their upcoming sale are no different, because they show male and female models with suspiciously damp crotch areas, and the slogan ‘try to contain your excitement’. >Guffaw<

Naturally, the twittersphere has gone all a-quiver over this latest band of advertisements; with some tweeps declaring their disgust at said images and others declaring that they think the concept is genius. We, at Grazia Daily, remain in the middle. On the one hand, it could be suggested that bodily functions and high fashion are not bedfellows, and on the other it could be argued that fashion is the perfect sphere in which to experiment with bonkers ad campaigns.

Either way, it’s unarguably a memorable shoot, and is certainly publicizing their sale like nothing else. (Which, ultimately, is the point). So what do you reckon? Ace, or gross: thoughts below please!


Comments

All posts must obey the house rules, if you object to any comments please let us know and we'll take the appropriate action.

Ashwin Caboco (Sat Jun 09 13:13:35 BST 2012): Resorting to toilet humour to sell clothes is an awful idea - take it from the Snuff Box lads http://youtu.be/m3mCTyZK59Y.
Kay Lance (Sat Jun 09 21:37:47 BST 2012): Gross.