While Cruise and Pre-Fall collections remain insider terms which resonate with the general public about as much as electoral system debates (soz Nick Clegg), their power in terms of sales and trendsetting increases every season. In fact some retailers are telling us that 60% of their business in now based in 'Pre Collections' (the general term for both Cruise – hitting the shop floor in January – and Pre-Fall – which drops in July).
In the past, Pre-collections have been seen as watered down versions of the real-deal main lines, but if watered-down equals trend-proof, classic and wearable, who are we to complain? Plus while most Cruise collections are still more summer appropriate, designers have cottoned on to the fact that since the collections are available in store in January, we might actually want something a bit more weather appropriate. This year we are seeing everything from swimwear to fur on offer, so whatever your lifestyle (freezing in the city to tanning on the beach in Bahia), Cruise has something on offer for you. With shows coming in thick in fast (Cruise collections are presented from mid May and run up until the Couture shows at the beginning of July), GraziaDaily picks out the best of the trends so far.
1. Head to Toe White
Perfect for both ice cool winter style AND Saint Tropez-esque summer sizzle, head to toe white is a surprisingly versatile trans-seasonal option. As seen at Gucci, Philip Lim, DKNY and Donna Karen.
Adding a touch of luxe craft to Cruise’s offerings, patchwork style looks set to be a sure-fire hit. Make sure you work with a pair of heels to avoid straying into costume territory. As seen at Marc Jacobs, 10 Crosby Derek Lam and Erdem.
L-R: Erdem, 10 Crosby Derek Lam, Marc Jacobs
3. Artificial Lace
Intricate lacework in man-made colours offered a pretty if slightly subversive finish to Cruise collections as seen at Marc Jacobs and Erdem.
L-R: Marc Jacobs, Erdem, Marc Jacobs
High shine silver and gold offered a space like reflective surface for Cruise’s take on the Midas touch. As seen at Lanvin, Michael Kors and Burberry.
L-R: Michael Kors, Lanvin, Burberry
5. Safari Jacket
Yves Saint Laurent’s classic safari jacket has had an update this season with bold proportions and wide waist cinching belts as key. As seen at Marc Jacobs and Gucci.
L-R: Marc Jacobs, Gucci
6. Cobalt Blue
Zingy electric blues were peppered across multiple collections for Crusie. Ideal for setting off a tan or cheering winter blues. As seen at Proenza Schouler, BCBG Max Azria, Michael Kors and Rachel Zoe.
L-R: BCBG Max Aazria, Michael Kors, Proenza Schouler