31 May 2012 by

THAT Sophie Dahl For Yves Saint Laurent Image Among The 10 Most Controversial Ads EVER!

We love a bit of a drama – so when the UK’s Advertising Standards Agency released its annual report of the ‘top ten most complained about ads of all time’, we couldn’t resist taking a peek. And guess what we found – remember that Sophie Dahl shoot for YSL? (The one where she’s, y’know, starkers.) Yep, 12 years after it was first released, it’s there. Oh dear.

The naughty shoot, which saw Sophie lying on her back in the nude, sparked controversy when it was released in 2000, prompting 948 complaints to flood the ASA office – and ranking it number eight on the most complained about ads of all time. About the ad the ASA said, ‘We agreed with public complaints that a poster ad for Opium perfume featuring a naked Sophie Dahl was sexually suggestive and, in an untargeted medium, likely to cause serious or widespread offence.’ Oo-oh.

The agency, which works to target potentially offensive adverts, has received around 431,000 complaints in the 50 years it’s been around. Also on the ‘top ten’ list and deemed less offensive than Sophie Dahl looking hot-to-trot were a scaremongering ad for climate change and a violent charity ad featuring drug taking. Hmm.

And then there are those riske fash-ads  that didn’t make it on to the list at all – but that’s not to say they didn’t cause quite a stir. Late last year that amazing, but just a little naughty designer Marc Jacobs was given a telling off for his Oh Lola! perfume campaign, which showed beautiful but underage Hollywood actress Dakota Fanning – who is 17 - wearing a short, pale frilly dress with a huge purple-pink bottle of Oh Lola! resting between her legs.

Miu Miu also got into hot water with their dreamy shots of Hailee Steinfeld showcasing Miuccia Prada’s ‘40s-esque frocks – because she was sat near a railway. The ASA said that it encouraged young people to put themselves in dangerous situations.

But what do you think? Were the ASA right? Or is it just a lot of bother about nothing?


Comments

All posts must obey the house rules, if you object to any comments please let us know and we'll take the appropriate action.

Sophie Osborne (Thu May 31 14:55:55 BST 2012): It's like someone complaining about a pre raphaelite painting! How can any image so delicate & tasteful, celebrating the female form (and such a fine one as MsDahl), be offensive?
Shelley Varley (Thu May 31 15:27:36 BST 2012): beautiful
(Fri Jun 01 01:08:21 BST 2012): d deemed less offensive than soatshowhty-cabbish amazing, a little nauguge-campurple stripe would make it true-it's noy nosh Z. I think what we have to do is have gIgI create a caricature book of all her looks; it is becoming obvious this webzine is a write-off for B. Oh Lola! get back! I'm sorry it's awful, the neck looks like a bolt... She should have named it 'VIN # Love GaGa'. When people purchase it, they will think they're purchasing a car.. perriske critics will howl but all they do is cut syllables, Z.(underagfume). THE ONLY THING INTERESTING ABOUT THIS ADD (HMM) WHO IS SHE GROWING. BETWEEN HER LEGS! Aside from that, I love classless rhetoic- (Just Look at the Postings!) d deemed less offensive than Sophie Dahl looking hot-to-trot were a scaremongering ad for climate change and a violent charity ad featuring drug taking. hmm. and then there are those riske fash-ads that didn’t make it on to the list at all – but that’s not to say they didn’t cause quite a stir. Late last year that amazing, but just a little naughty designer Marc Jacobs was given a telling off for his o Lola! perfume campaign, which showed beautiful but underage Hollywood actress Dakota Fanning – who is 17 - wearing a short, pale frilly dress with a huge purple-pink bottle of o Lola! resting between her legs. Miu Miu also got into hot water with their dreamy shots of hai.