Elsa Peretti To End Contract with Tiffany & Co? Sob!

29 May 2012 by

News this week that the jewellery designer Elsa Peretti may be ending her contract with Tiffany & Co has been greeted with a pang of nostalgia by Team Grazia. Our teenage selves were first introduced to the magic of Bond Street with a trip upstairs to the entry price point pieces – offering us a taste of Holly Golightly’s Breakfast at Tiffany’s glamour. The question of which one of Peretti’s iconic pendants we wanted for our 16th or 18th birthday was one which took up way too much of our study leave. Was it the open heart or the starfish? Or were we actually more excited about the cool coffee bean or subtle teardrop?

My gang of sixth form girlfriends all pitched in to buy me the WHOLE set of teardrop pieces – and the only time I ever bunked school was to make my way to Tiffany’s to spend my heard earned cashier’s weekend wage on a ring for my BFF – and she still wears it today. Who doesn’t have a Tiffany story?

So we were saddened to hear that 72 year old Peretti has decided that she wants to ‘retire’ from the licensing deal with Tiffany and take her designs – which amount to a reported 10% of Tiffany’s overall sales – with her. Major sad face. However, always looking for a silver lining we are now thinking it might be the time to crack out our teenage Tiffany purchases and give them a new lease of life – we've already said the noughties are back AND who knows how long until they become collector’s pieces!?


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