As part of our never-ending quest for the perfect jeans, Grazia Daily is always on the hunt for tips from denim insiders. So when we heard Ben Taverniti, the Gallic head designer of Hudson jeans was in town to present the A/W 2012-13 collections at Soho House, we immediately made a lunch date. Over crab and avocado tartines at HIX Selfridges, the LA based jean maestro gave us the full down-low on how to work your denims for this season and the next.
Hudson Head Designer Ben Taverniti, far left. The current face of Hudson, Georgia May Jagger
Grazia: When it comes to jeans how tight is too tight?
BT: It sounds like a copout but it’s really up to how you like your jeans to feel. Some people feel claustrophobic if they are too tight, but we work with really soft stretchy fabrics so you can usually size down. I think it’s important to suffer a tiny bit when you first buy your jeans because they will inevitably give a little with wear. Although we have recently started using an amazing new fabric called Reform which has 60% elasticity BUT 100% recovery. You can actually wear them all day and they stay the exact same size with no bagging at all…The best thing about the fabric is that it really sucks you in and makes you look and feel like you are losing a size.
Grazia: What about styles? Is there anything we should or shouldn’t be wearing for this season and the next?
BT: The truth is that denim always goes in cycles and I think that women who know style will understand that they should wear what they love rather than any trend. To be honest I don’t really believe in shape trends. And I think it’s inappropriate for me to say wear this or don’t. It’s down to the weather, what you have planned for the day – for instance, wide leg flares are really popular in LA, but harder in London where it rains a lot. In saying that there is no doubt that our mid-rise super skinny cut is the most effective at elongating the leg and in terms of sales our skinnies always sell the best by far.
Grazia: What about hot colour ways or patterns?
BT: This is probably the biggest deal in denim over the past few years. Colour and pattern can no longer be seen just a trend-led thing. They are just part of what denim has evolved to be. Our colours are selling so unbelievably well – but it’s not just a fashion thing – its more the new reality for denim – colour is most definitely here to stay. In terms of finish I’m going to say I really love wax finishes – for me it is the hottest and most sexy. For the new season we have 15 new colours coming and in a fabulous soft Tencel.
Hudson S/S 2012 Tie Dye Jeans
Grazia: How should we best take care of our jeans?
BT: You have to be really disciplined and only wash them in a cold wash and make sure you turn them inside out. To be honest I hand wash everything – if you’ve bought something special it makes sense to treat them with respect.