23 May 2012 by

Who's The New Face Of Madonna and Lourdes' Material Girl Line? Georgia May Jagger!

Who's The New Face Of Madonna and Lourdes' Material Girl Line? Georgia May Jagger!

First there was Taylor Momsen, then came Kelly Osbourne, and now Madonna’s surprised us by tapping yet another young starlet to front Material Girl, her collaborative range with daughter Lourdes. And the lucky lady is…*drum roll please*…Georgia May Jagger!

The 20-year-old Brit model will appear in a back-to-school campaign for the brand, set to launch in Europe this summer. ‘To be handpicked by Madonna and Lola as the new face of Material Girl is truly amazing,’ Georgia told WWD. And we say what an excellent choice! And yet it’s somewhat unexpected, no?

Who's The New Face Of Madonna and Lourdes' Material Girl Line? Georgia May Jagger!

The line is, of course, aimed at teens and has a punky-pop sensibility, making the outrageously-dressed Miss Momsen perfect for the job. In contrast, GMJ is known for her ladylike frocks for her red carpet turns and when off-duty, she sticks to Hudson jeans and simple vest tops. As for Kelly O, she’s certainly a more famous face in the US – but perhaps that’s Madge’s master plan?

Georgia’s sure to bring a splash of classiness to the teen-tastic range – she is Jerry Hall’s daughter, after all – and let’s not forget those rock ‘n’ roll genes thanks to Daddy Mick, which will provide that necessary edge. What’s more, Lourdes, sorry Lola, has admitted to taking style-spiration from our very own Agyness Deyn so we wonder whether the youngster is developing a penchant for our Brit models? Well, you can't blame the girl.


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