22 May 2012 by

Lim in London: Phillip Lim's Selfridges Pop Up

Fashion’s great and good made their way down to Selfridges this morning to meet with the always charming, Philip Lim who was in town to launch a pop up store. Housed in the Womens Designer Galleries on Selfridges second floor, Lim’s arrival in London will have his loyal band of devotees quaking in anticipation. “It’s so great to see so much of the collection together – it really shows the breadth of what the 3.1 Phillip Lim brand has to offer,” the Californian native told us over breakfast.

Lim is the king of wearable fashion, so the range on offer was predictably dangerous. From beautiful silk waterfall blouses and frocks, perky summer knits and perfectly structured blazers, all for accessible price points (ok, not exactly bargain basement, but within the realms of the ‘investment’ purchase), we could almost hear our credit cards squealing.

Aside from rhapsodizing about his collection - dibs on the leopard print pants and the super cool totes - Grazia also took the chance to catch up with Lim about the new cohort of Asian-American designers making good in NYC – think Jason Wu, Thakoon and Alexander Wang. “You know it’s not as if we are all friends before we started designing, but I love the spirit of what the cultural mix is bringing to NY fashion. I think that Asian cultures really respect material things, and as a designer working with actual fabrics, that sense of veneration really comes through."

And what does Lim think of London? “There’s so much to get through! Yesterday I took in the Damien Hirst exhibition – we only had about 20 minutes so it was in and out, and today Im hoping to make it down to the Barbican to see the Bauhaus exhibition and see if I can squeeze in some shopping. I wish I could come to London more often, but it’s so hard to get away!”

For more Lim magic, check back later for a full Q&A.

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