London Collections: The New Resort Shows You Need To Know About Now

21 May 2012 by

You might have heard snippets about Resort Collections over the past few years, but for the average shopper it’s difficult to put your finger on what they actually are all about - even we get confused! Is it ‘Cruising’ fashion for the rich and stateless? Or some kind of permanent year round holiday wardrobe? Well not quite. Resort collections are presented by all the big brands before the main Spring /Summer catwalk collections and they land instore around January bringing fresh new goodies into store to replace the dregs of the sales.

Held at seemingly random times between May and July, Resort collections were once  seen as an afterthought but now they have become almost as important as the main catwalk shows as Resort along with their sister Pre-Fall collections (which are held before the Autumn/Winter shows in December/ January) now make up about 60% of buyer’s spend.

Burberry Resort 2012, Roksanda Illincic Resort 2012

How can this be? Well firstly, Resort and Pre-Collections traditionally feature the more commercial (aka wearable) versions of a designer’s ‘vision’. Where the main round of fashion weeks – i.e the catwalks you’ll read about in the Metro – are all pomp and extravagance, Resort and Pre-Fall collections offer investment pieces which will slip right into your wardrobe. Colour ways are often more muted and more practical, but the design savvy and the high quality of craftsmanship remains intact. The timing of the drops instore also means the Resort and Pre-Fall collections are the first tempting pieces to arrive for each new season – and they are more relevant to the actual weather with a trans-seasonal fare up for grabs, rather than bikinis in January. These collections basically provide a massive win for cash strapped shoppers who can’t afford to keep up with expensive new pieces every 6 months, but still want to add luxury to their wardrobes.

Christopher Kane Resort 2012, Burberry Resort 2012

So imagine our excitement to hear that the British Fashion Council is spearheading a more organised presentation of Resort collections from all of our brightest design talent. Tacked on to the end of the new standalone men’s fashion week which will be drawing press and buyers from around the globe, on 18th June, labels including Roksanda Illincic, Burberry, Matthew Williamson, Erdem and Mulberry will be  showing their Resort lines at showrooms across town. And luckily for you GraziaDaily will be covering the shows to bring you all the best trends and looks from the showrooms – as well as the best of the style on the street.


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