New French First Lady Valerie Trierweiler Trumps Low Key Carla Bruni in the Style Stakes

16 May 2012 by

We love it when a new style icon burst on to the scene - especially one that has brains as well as beauty. Multi-tasking journalist and France’s new First Lady, Valerie Trierweiler is our spanking fresh style obsession – and not just because she gave us a sexy flash of her toned thigh at this week’s Presidential inauguration.

New French First Lady Valerie Trierweiler Trumps Low Key Carla Bruni in the Style Stakes

Setting the fashion tone for her Premiere Dame tenure, Ms Trierweiler – Francois Hollande’s partner of 7 years – stepped out in an elegant monochromatic look for the Elysee ceremony. Pairing a chic white day coat with a flattering black dress, the coiffed incumbent first lady outshone former supermodel Carla Bruni whose unflattering pinstripe suit and matching barely there makeup marked the end of her time in the political spotlight with more of a whimper than a bang.

Contrasting with Carla’s much ridiculed penchant for couture and jewels, Valerie’s mid - market appeal –she favours brands like Georges Rech (dresses from £300) and upmarket label Apostrophe – chimes much more with today’s cash strapped times. While Carla was advised to dress down during the election campaign (think tracksuits and sheepskin boots) in a bid to recalibrate her blinged up image, Valerie has already connected with the fashion realities of the French public.

Carla Bruni's chic couture style

"For the moment I dress in prêt-à-porter," she explains. “I have never worn dresses by grands couturiers." And proving she believes that style isn’t synonymous with a lack of substance, she told the Times, “I want to represent the image of France, do the necessary smiling, be well dressed, but it shouldn't stop there. I will not be une potiche (French for trophy wife)." Favouring trench coats, silk blouses and tailored blazers, Ms Trierweiler's look is one which we can all aspire to.

Valerie Trierweiler, France's chic new first lady

Nicknamed La Rottweiler for her ballsy attitude, Valerie has already won plaudits from a host of fashion industry big players. Karl Lagerfeld has j’adore-d her style saying “I like [Hollande's] girlfriend. I think she's very handsome, very elegant,' while French couturier Bouchra Jarrar has called her 'inspiring.’ “She makes me think of a heroine in a Claude Chabrol movie,” Jarrar continues, 'She has an air of Marie-France Pisier, which pleases me a lot and could inspire me.'

So a new Parisienne role model and a chic and sharp new icon for us all to enjoy. Talk about Vive La France!

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