American denim super-brand Guess is celebrating their 30th anniversary this year and to commemorate such a milestone in fashiondom they’re doing all sorts of exciting things. Firstly there’s the cute anniversary collection – inspired by the biggest Guess hits of the past three decades and brilliantly thrown into the style spotlight last week by Brit model Tali Lennox at Coachella. Secondly, Grazia will be hopping aboard the Eurostar in under 48 hours to attend a rather glamorous and celeb-studded party en Paris. And thirdly, the Guess dream team of photographer Ellen Von Unwerth (who has shot the majority of their signature va-va-voom campaigns over the years) and legendary supermodel Claudia Schiffer (one of the original Guess girls) have once more combined fashion forces to create a 30th anniversary advertising campaign in homage to a previous shoot. “Shooting the Guess 30th anniversary campaign was like going back in time.” Claudia told WWD, “It brought back so many great memories and has been a lot of fun working together again with Ellen and Paul. Guess will always have a soft spot in my heart and I’m excited that, 23 years later, we can still work together so successfully.”
Claudia Schiffer starring the 30th anniversary campaign shot by Ellen Von Unwerth
Now understand this: being a model cast for a Guess campaign is no ordinary job, it’s a potentially life changing event. Co-founder Paul Marciano has launched a thousand faces (bums and décolletages, too) and some of his most loyal Guess-ettes have spoken of their adoration for the brand and the signature ‘50s bombshell style he has patented over the years. “I have been so blessed to have worked with many of the greatest fashion photographers and designers who have produced images which have been so important throughout my career, but that special combination with Ellen von Unwerth and Paul Marciano for Guess was amazing.” Says Naomi Campbell, “I had always loved the Guess images and I was so excited to do it because it was also the first time I went to Brazil and Rio and to be the ‘Girl from Ipanema’ for a day was a dream.…I was in heaven!” Eva Herzigova, Carla Bruni and Drew Barrymore all have a Guess campaign to thank for upping their exposure. But who will be next? Paul, you have our number!