Chatting with the hottest designer of the moment (hello, Mary Katranzou), discovering an under-the-radar new brand like Huishan Zhan and pumping the streets during Fashion Weeks, our Tumblr reveals exactly what Grazia's Fashion Editor, Sophie Ferguson Jones, gets up to. So we're intrigued to see what Calvin Klein's insider offering reveals as today, the New York brand has unveiled its official Tumblr blog. Yes!
So what can we expect from the CK Tumblr? Well, those sultry campaigns starring Lara Stone will be on display, as well as archival ads (bring on that Kate Moss and Mark Wahlberg magic!) and there'll also be 'inspiring visuals'. Let's book mark the page pronto.
As if that wasn't incentive enough to wile away the working day, Hanneli Mustaparta has been lined up as the lady behind CK's visual treats. She will serve as contributor at calvinklein.tumblr.com and considering she did an excellent job at manning their social media over fashion week last February, we're in for a right treat. Oh, and let's not forget Ms. Mustaparta is somewhat of a pro at such things. Back in 2009 in her home country of Norway, she began her street style blog, hanneli.com, which quickily developed an international following.
So we can't wait to see more of the stunning photographer, blogger and model's insider perspective. She will be providing content for her own designated category, #Hanneli, which will give behind-the-scenes access to the new collections and will see her interacting with major CK figures while snapping away at swanky shindigs around the world. Phewf, tough job Hanneli!