Georgia May Jagger and Pixie Geldof Fashion Targets Breast Cancer: EXCLUSIVE VIDEO

27 April 2012 by

Always a fan of charitable efforts, we at Grazia Daily have been particularly excited to get the low-down on this year’s Fashion Targets Breast Cancer collections. Every year the initiative, started by Ralph Lauren all the back in 1994, unites the world of fashion in a bid to raise extraordinary amounts of cash. With one in eight women being diagnosed with breast cancer in their lifetime it’s a cause that touches nearly everyone – and since 1996 the scheme has raised a whopping £12 million in the UK alone. This year brands including M&S, River Island, Warehouse, Topshop, Coast, Laura Ashley, Daisy Jewellery,, Debenhams and Shavata have responded with Jubilee inspired collection with a portion of all sales to go to the Breakthrough Breast Cancer charity.

What’s more Pixie Geldof and Georgia May Jagger are bringing their rock royalty sparkle to the campaign which has been shot by legendary photographer Ellen Von Unwerth. “Fashion Targets Breast Cancer is all about British retailers and British women standing together in the fight against breast cancer” says Pixie, while Georgia May talks about the project- which has special resonance for her as she follows her mum Jerry Hall who was the campaign’s poster girl in 2006- in the film above.

Red Dress by Coast, £150, Swimsuit by M&S, £35, Promenade dress by Laura Ashley, £110

Our top picks from the massive FTBC collection include Laura Ashley’s seaside appropriate summer frock, M&S swimwear – which includes special designs for women who have had breast cancer surgery - and My-wardrobe’s Daisy bracelets in silver, rose and yellow gold. And if you are looking for a summer cocktail frock to banish the miserable rain, check out Coast for FTBC’s one shoulder red number – a definite head-turner.

Daisy Jewellery at, silver £58, rose gold £87.50, yellow gold £86

The Fashion Targets Breast Cancer campaign will launch on Monday 30th April and will run for six weeks.



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