Exclusive First Look At London’s Hottest New Wolf & Badger Boutique

17 April 2012 by

Ever since the early days of AbFab, Grazia Daily has been obsessed with boutique shopping – London’s boutiques, with their brilliant collections and gorgeous staff are the reason people tell you they love shopping; not even we are hard core enough to love shopping during sale season at H&M.  Wolf & Badger, Notting Hill, has been one of our favourite uber trendy lifestyle boutiques since it opened in February 2010, so we were super excited when we heard that the duo behind it - Henry and George Graham - were opening a second store in the heart of Mayfair. And OF course we wanted to be the first to check it out.

The brill thing about Wolf & Badger is twofold – firstly,  they stock a huge variety of designers, many of whom are not stocked anywhere else. Established names like Mark Fast, Georgia Hardinge and Jean Pierre Braganza sit happily alongside emerging talent like Rihanna's new favourite jewellery designer, Maria Black, (Riri was spotted in one of her bracelets when she was in London) and underground labels like Lu Flux, a designer from the Isle of Wight who sources her materials sustainably in London.

Secondly, and all-importantly, it’s not one of those boutiques where nothing has a price tag on it, and you’re terrified to ask what anything might cost. W&B pride themselves on having accessories starting at around £25, with some gorgeous jewellery pieces coming in at around £50 – we’re obsessed with the Maria Francesca Pepe stud jewellery (above) which starts at about £85.

The shop itself is somewhere you’ll want to while away time. Designed by architect Augustus Brown and filled with vintage furniture pieces and quirky light fittings (we loved the chandeliers by Dimitris Brazas, top) it’s a great destination shop, along with Dover Street co-residents like Dover Street Market. There’s even a gallery downstairs, currently showing an exhibition by ‘If Whales Had Feet’, a collective of 5 artists, in a space which owner George has plans to experiment with zeitgeist-y pop-up cafes and events, all of which are sure to attract an impressive crowd. Including your truly.

Wolf & Badger, 32 Dover Street, W1S 4NE.


All posts must obey the house rules, if you object to any comments please let us know and we'll take the appropriate action.