There are a hundred and one reasons as to why Zara and its parent group Inditex are world leaders when it comes to the high street. The main ones are this: firstly, the Spanish high street giant’s fast reaction and production times to what’s really hot in store and ringing those tills are second to none. Another is that they help us all hit the must-have nail on the head each and every week without much effort, simply walk in and the new products hit you square in the face. And over the past few seasons, one of the really killer Zara concepts is the lookbook. Forget advertising, these beauteous lookbooks are enough – with their crop of top models and fresh new clothes – to weave their way into the global fashion psyche just by the power of t’internet. And this time, they’ve snapped up a right good’un on the super-mod front. And those crisp white pieces are rather tempting, too…. Simply scroll above for all of the latest looks!
So ladies, meet Liu Wen. Right now, the Beijing-born beauty that Zara has bagged is the number six model in the world according to models.com. Well, it’s no wonder when she burst onto the scene in 2008 on the Jean Paul Gaultier and Chanel runways and hasn’t stopped hitting those fashion highs ever since. Not forgetting that cover-girl Liu is a Victoria’s Secrets angel AND the first ever Chinese model to sign an Estee Lauder contract.
But back to the clothes… We very much like the idea of neon yellow and crisp white together, and Zara have cleverly made it tailored and not urban and sporty. That’s a good kind of nod to the running-track trend for scaredy cats. Then there’s the spring boucle jackets that are good enough to fool you into thinking they’re easily designer. And subtly dip-dyed jeans? Actually yes. Please!