Nicole Richie Reveals The Secrets Behind Her House Of Harlow Footwear Success

03 April 2012

If we sat down with Nicole Richie to talk about her House of Harlow footwear line we can think of about 1000 questions we'd want to ask her (though having seen the super-cute shoes, we might just start by asking if we could have a pair)! And it's not surprising we're bursting with curiosity considering that this is the successful reality-TV-star-turned-designer who runs two fashion lines (Winter Kate and House of Harlow 1960) has a collaboration with QVC in the pipeline and hosts brand new show Fashion Star (alongside uber-glam Elle MacPherson) all about designing. Phew! WWD’s Footwear News recently got the diminutive star in the hot seat, keeping it short and sweet with five quick-fire questions and we were super-keen to pick up some tips.

So what gems did Nicole share? Here are our fave snippets about the ups and downs of being a flourishing celeb designer:

On the inspiration behind her latest designs:

"For me, each collection starts with music. I have been traveling a lot this year. I went on tour with my husband, [Joel Madden], and I really wanted to focus on rock ’n’ roll".

On advice she'd give to aspiring shoe designers:

"There [will be] a lot of bumps in the road, but it’s important to not lose sight of who you are as a designer and never forget who your customer is".

On the biggest challenges her shoe label has faced to date:

"I face different challenges every season, but that’s what this business is all about. You have to study your craft, and I’m learning every day".

On rival celebrity shoe lines:

"I don’t think of it as a competition... I want the product to speak for itself and have a customer go after it or stay away from it based on the product, not the name".

And in case you were wondering, yep, she might even launch ANOTHER range! Asked about the future of her House of Harlow 1960 line she said, "I eventually want to branch out into home furnishings and other areas." She makes it all sound so easy...

You can read the whole interview on WWD here.

By Francesca Milton


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