We confess, we were slightly surprised to hear that uber-icon, trend innovator and queen of reinvention Madonna was hopping on that most precarious of celeb bandwagons - the personal fragrance. But then we got excited! Sure, the road may be littered with discounted bottles stamped with the faces of lesser celebs (Jordan, we’re looking at you) but this is Madonna, people! Well, hold onto your horses 'cos we've just clapped eyes on the new ad for fragrance 'Truth or Dare' and saucy it may be but, as Madge has revealed, this scent has a sweetly unexpected twist in the tail!
Yep, there's plenty of what you'd expect from the lady who brought us the genius of conical bras and raspberry lyrca pants (even a quick glance at the ingredients list reveals 'Carnal Jasmine' and 'Sensual Musk Aura', ooh-er)! The vid has heady top notes of salacious and sexy as Madge dons a bondage-style basque complete with PVC mask (we wouldn't expect anything less!). There's also some making out with a mirror and a whole lot of regulation writhing around to the super poppy soundtrack (guaranteed to get you in the mood for a boogie). So far, so Madge.
But when asked about the inspiration for the scent, Ms Ciccone said sweetly and simply that it was her mother, who died when she was very young. "My oldest memory of my mother is her perfume. I carry it with me everywhere". Those memories are evident in the fragrance's floral overtones, "She always smelled like Gardenias and Tuberose. An intoxicating mixture. Feminine and mysterious." We love this softer side being on show.
So there you have it, as Madge herself says it's a heady mixture of 'honest and daring' and we can't wait to get our hands on it!
Check out the video below and let us know what you think of Her Madgesty's latest venture.
by Francesca Milton