After announcing the Alexander McQueen sister line McQ was to be designed in-house by Sarah Burton back in November 2011 and its London Fashion Week debut labelled the highlight of London collections we were itching to get up close and personal with spectacular craftsmanship they showcased.
A magical display at the Old Sorting Office on New Oxford Street in London which saw fashion editors decend in their droves, including fashion powerhouse Anna Wintour and the lovely Hollywood actress Salma Hayek, we cooed over the strong military inspired collection featuring exquisitely tailored khaki wool coats, tartan frocks and decadently floral applique dresses that weren’t far off the intricate work that is so often seen in their mainline collection – we couldn’t wait to view the collection in detail at their London Press day.
But what we really wanted to know was would the distinct elevation in quality of fabrics and handiwork effect the price point? After all, we have been dreaming about their stiff wool jackets and tartan skirts ever since - and there was good news! The initial price point will remain the same (approx £300) but the more couture designs will, as expected, reach main line starting prices (roughly £2000). Many pieces will, of course, be made in more affordable, commercial ways but we’ve seen the so-called ‘commercial’ pieces and they are incredible.
Sarah Burton has managed to reinvent a brand that was known for their signature jersey dresses and create a truly exciting mid-high-end priced label that is the most exciting fashion launch this year. So we’re predicting a cyber-meltdown when the Autumn Winter 2012 collection becomes available in July. PLUS, we can also look forward to the opening of a stand-alone McQ store later in the year too! Excited doesn’t even begin to cover it.