29 March 2012 by

Alice Temperley Launches Her Favourite Dresses on Avenue32

To celebrate her first ten years in the fashion industry Kate Middleton’s favourite West London designer Alice Temperley has launched a collection of her all-time favourite dress designs to be sold exclusively at luxury online boutique, Avenue32. Including both red carpet worthy classics and sweet day dresses like the Mini Palina and long sleeved Trina styles, the ‘best of’ collection is remarkable for its timelessness.

Ten years ago we were watching Christina Aguilera grind in her chaps, Girls Aloud release their first album and Kate Moss becoming a mum – and Temperely’s perfect blend of boho and chic continues to inspire the same devotion as it did in 2002. Each of the pieces in the collection stands up today as covetable and wearable, without the whiff of 20 seasons past – and that is the perhaps the real selling factor.

Alice Temperley Kate Middleton black lace dress Pippa Middleton Alice Temperley.jpg

The Middleton sisters are firm fans of the Brit designer

Alice herself says the collection holds a great amount of sentimental value for her: "All of them [the dresses] bring back strong memories, they are all from different periods of Temperley and my career. It is wonderful to look back and I can't believe we have already celebrated 10 years of Temperley. On one hand it seems like a lifetime and on the other just like the beginning.”

Some of the dresses featured in the collection may however not seem as familiar as the rest – and that is because Temperley wanted to offer customers the chance to snap up unique pieces from past season collections that never went into production. What’s more most of the frocks are limited to a single garment per style offering buyers the chance to purchase a truly unique slice of design history. And as we know the fashion collectible is one of the best investments a savvy shopper can make – not only will they make a beautiful addition to your wardrobe, but they may even appreciate in value over time.


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