Fashion, Fighting And The Girl On Fire: Why The World Has Gone Crazy For The Hunger Games

27 March 2012 by

You might have noticed that here at Grazia HQ, we are a teeny bit obsessed with The Hunger Games. Turns out, we’re not the only ones as the movie release this weekend saw the film shoot straight to the number one slot virtually all over the world, shattering records, grossing millions at the box office and is set to outstrip the opening of all four films in the Twilight franchise. Wowsers!

So what’s the big deal?! For the uninitiated, The Hunger Games started life as a young-adult novel by Suzanne Collins spawning a trilogy of books which gripped teens, twi-hards and adults alike. Set in a post-apocalyptic world, an annual reality-tv style event pits 24 teens against each other, fighting to the death. Sounds grim – it is - save for its heroine Katniss Everdeen who displays tremendous strength of character, is smart, loyal, vaguely interested in boys but not to the point of distraction and is a dab hand with a bow and arrow. It’s gripping stuff.

The casting of Oscar-nominated actress Jennifer Lawrence as Katniss was initially met with mixed reviews but since the films release, she has more than proved herself worthy of the role of ‘The Girl On Fire’. And let’s face it, we’ve absolutely LOVED watching her parade up and down the red carpet in a fabulous array of designer frocks – from Prabal Gurung to Ralph Lauren, Tom Ford to Marchesa – this girl has never put a fashion foot wrong.

And speaking of the frocks, we spoke exclusively to The Hunger Games costume designer Judianna Makovsky about dressing Jennifer and Elizabeth Banks in THE film of the year… A pretty exciting job considering the likes of Alexander McQueen, Rodarte and Tommy Hilfiger all expressed an interest in being involved. Phew!

Of course, a film with hype as big as this is going to spawn some pretty crazy merchandise. Toy’R’Us in the US intially sold out of replica District 12 tribute training uniforms before the film had even been released! News has even reached us that Mattel are planning a collector's doll based on Jennifer Lawrence's character, Katniss. Erm, JLaw immortalised in Barbie form?! Amaze. And dolls for the other characters would be most welcome too, obvs.

The Hunger Games is already Lionsgate's highest grossing film to date - the odds are clearly ever in their favour! With sequels planned for the remaining two books in the trilogy, we can look forward to a load more frocks, fighting, fire and red carpet fashion. Oh and yes, we are excited. But are you??


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