WATCH Rihanna Get Sexy For Armani's Spring Summer 2012 Campaign

12 March 2012 by

Ooh, what's this? Rihanna writhing around in bed wearing nothing but her undies? Yep, it must be the latest Armani campaign staring the saucy songstress herself. While showcasing said undies for the brand, Ri-Ri finds a mysssterious message on the bathroom mirror as well as airplane tickets, prompting her to pull on her Armani jeans + jacket and head off into the night. But who she's meeting, we never find out. What a tease! Scroll down to see the campaign images below...

17/01/12: Rihanna For Armani's New Campaign


Rihanna Armani lingerie and jeans campaign

The last time we saw Rihanna doing her thang for Armani, she was releasing her very own capsule collection of laid-back tees and leather jackets for the mega brand. But for the latest installment in the Rihanna x Armani collaboration, she's back to writhing about in her undies for the Spring / Summer campaign. Ooh err.

 Rihanna Armani lingerie and jeans campaign

You'll remember Armani's previous campaign, which saw Ri-Ri stripping in the back of a blacked-out car, was voted the sexiest ads of 2011, so it’s no surprise to see her doing more of the same for Emporio Armani Underwear and Armani Jeans. But this time, the brand’s face and body is showcasing a head of sleek dark locks rather than that boyish peroxide blonde crop - and how we love her flirty new fringe. It's much softer and far more feminine, dontcha think?

Rihanna Armani lingerie and jeans campaign

Shot by Steven Klein, who also photographed the Autumn/Winter campaign, the saucy black-and-white shots make the most of the Barbadian’s curvy curves. Whether wrapped in white lace or form-fitting jeans while reclining on a bed, the songstress looks hotter than ever and her smouldering stare has only got better. And check out these funky monochrome striped shorts [above] worn with nothing but a denim jacket. Saturday night party ensemble, anyone?

So Ri-Ri's ex-boyfriend, Chris Brown, might have got a tattoo of his new girlfriend's face, but this campaign is sure to show him what he's missing. Oh, how we'd love to see his face when he spots one of these beauties on a ginormous billboard. HA!

What do you make of Armani's new ads? Let us know below...

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