Grazia Launches Hat Factor!

06 March 2012

Grazia Launches Hat Factor!

Love hats? Want to be the new Philip Treacy or Stephen Jones? If so, you could win the opportunity to be part of London 2012 Festival, in celebration of the London 2012 Olympic and Paralympic Games, plus have your designs featured in Grazia!

On Friday 30 March at 9.30am, Grazia magazine is launching Hat Factor, a major UK fashion talent search to find the UK’s next big millinery star. The winner will have his or her design showcased on a global scale. This is a once-in-a-lifetime opportunity to play a key role in the Cultural Olympiad, a series of events to celebrate the Olympics.

To enter you can be a fashion student, a milliner or a designer who’s just starting out. On the day, bring your designs to the offices of Grazia, and show them before a judging panel of Grazia editors, the UK’s top milliners Philip Treacy and Stephen Jones and industry experts. Come along and show us what you can do – it’s all about demonstrating your own creativity, skill and imagination!

The day starts at 9.30am (entrants will be judged on a first-come, first-served basis, so we recommend you arrive early as judging ends at 12.30pm).

Please bring your entry along with you – this can be a finished hat that you can wear, a prototype or simply an idea you have sketched on a piece of paper. The only thing we ask you is to make sure it is impactful, eye-catching and something you want to showcase on a global scale.

The winner will be asked to create their design in the months leading up to July. Details of how the design will be showcased is top secret right now (but what we will say is it’s going to be really special!). More details will be revealed to the winner once they have been notified. Costs to make your designs will be reimbursed. 

hat factor judging panel.jpg



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Pierre Pouplin (Thu Mar 08 21:44:12 GMT 2012): Is the competition opened to non-British designers?
Jane Hammill (Fri Mar 09 23:47:18 GMT 2012): Wetherby races PR Day for Wear A Hat Day? Or Grazia Hat Compeition? Which to attend? I need two of me!
Sheila McCann (Sun Mar 11 03:46:08 GMT 2012): Go For It!!
Katalin Merksz (Thu Mar 15 12:52:55 GMT 2012): Im sorry but what's the location? I just cant find it.:$
Gail Murdoch (Thu Mar 15 19:18:24 GMT 2012): It's slightly unfortunate for those who do not live anywhere near London! I certainly wouldn't want to pull a sickie to fly to London and stand in a queue for hours with the prospect of not even getting into the judging as its only on for 3 hours! Come on, is that the way to find Britain's Best undiscovered millinery talent?!
Chloë Merridew (Mon Mar 19 22:05:14 GMT 2012): I already made a design and prototype for this. But I'm working on Friday - how else can I enter?
Mary Lewis (Tue Mar 20 14:58:06 GMT 2012): Have you see the Strumpet's site? They mix tweed and floral, absolutely delicious Mary and BAG END BAGS.
Loren Anthony James Wood (Wed Mar 28 06:17:19 BST 2012): no boxes? How am I supposed to transport my piece? this rule has really confused me. :s