Terry Richardson's Campaign For ALDO Stars Anais Pouliot: FIRST LOOK

01 March 2012 by

On our third week of watching all the wonderful new season looks from New York, London, Milan and now Paris fashion weeks, we are pretty much Autumn/Winter-ed out! With the sun shining outside, we already have a craving for summertime, and this coincided nicely with us getting the first glimpse at Aldo’s brand new Spring Summer campaign.

Horrah for the brilliant brights! Aldo have got their hands on serious model royalty Anais Pouliot (do you remember her from the Louis Vuitton campaign?) and photographed by campaign genius himself – Terry Richardson. What an A-list turn-out!

The shots are as cheerful as can be; bold bright primary colours with cute props – all very signature Terry – with a variety of the brand’s wares on display; ladylike white courts, preppy green lace up trainers, ‘20s style flapper sandals, an envelope clutch and bright colour-pop wedges. Oh and those orange sunnies are FIERCE. The banana phone is A-MAZING too, but we don’t reckon we’ll be able to get our greedy mitts on that so easily...

Accompanying the shots are slow motion “Cool Down” videos directed by Barnaby Roper. We have never, ever wanted to go shoe shopping, buy an ice-lolly and go on holidays so much! Scroll through the gallery above for more images and watch the video below.


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