01 March 2012

FIRST LOOK at Hoss Intropia’s New Video Starring Florrie Arnold

Oh, how we love a muso/fash mash up here at Grazia Daily – great clothes and cool music – what’s not to like?  The latest offering of the genre is from Spanish fashion brand Hoss Intropia, who have commissioned a video (watch it below) to celebrate the launch of its ecommerce site.  The film features Brit drummer girl turned fashionista, Florrie Arnold, who not only plays the drums, keyboard and some bottles (!) in the vid, but wrote the orginal music too.  Multitalented or what?

This film isn’t Florrie’s first foray into the fashion world – back in 2010 she starred in the TV advert for Nina Ricci’s fragrance L’Elixir and since then she has graced the Chanel FROW and been a regular face on the fash pack party circuit. In fact, just last night, we spotted her partying with the rock'n'rollers at the NME Awards.

 According to a spokeswoman from Hoss Intropia, Florrie was chosen as the face of the campaign because 'she has more to her than a pretty face, she is extremely talented and full of life and good energy'. And she's in good company too - past ambassadors include super model Helena Christensen, ballerina Tamara Rojo and actress Naomie Harris.

So check out the video below and let us know your thoughts...


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