WATCH See By Chloe's First Virtual Show for the Autumn Winter 2012 Collection!

29 February 2012 by

WATCH See By Chloe's First Virtual Show for the Autumn Winter 2012 Collection!

Hello you early risers, you! What an exciting way to kick off the day - not to mention Paris Fashion Week. See By Chloe are airing their first-ever, strictly digital catwalk show today (Wednesday 29th February) and YOU have a front row seat.

As our pals at the French brand tell us, we can expect a stronger, more directional focus from the Autumn Winter 2012 collection, which is aimed at urban women who enjoy sharp and free-spirited fashion. See by Chloé has always been seen in a traditional showroom setting and never before in a catwalk format - until now.

As the digital world continues to take over Planet Fashion, Chloé’s diffusion line has abandoned its previous showroom-by-appointment-only rule to instead present a virtual show as part of KCD's Digital Fashion Show initiative. Not only can Editors across the world see the pieces up close, but a description for each item is provided as well as details on the inspiration and catwalk shots. Genius!

So put your feet up and check out the portal below as we stream the action direct from Paris...


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