Remember how shocked everyone was when we heard that Michelle Williams wore H&M to the BAFTA Awards? Sure, it was bespoke but we were still pleasantly surprised by the statement she brought with it. By wearing the eco-friendly dress, Michelle became part of the new A-list crew that's supporting sustainable fashion.
It all started with The Green Carpet Challenge, founded by Livia Firth and Brit journalist Lucy Siegle. It was in 2009 that Livia vowed to only wear eco-friendly dresses to all red carpet events and with it, raise the profile for ecological and social justice within the fashion industry. And, at the Oscar awards on Sunday, we saw not one, not two, but FIVE celebrities wearing eco-friendly gowns and suits, including Best Actress winner Meryl Streep. Meanwhile, designers Ermenegildo Zegna, Tom Ford, Valentino and Lanvin were waving the eco-flag on the awards' red carpet. That’s right, The Eco Lady (geddit?) wore a gorgeous gold draped Lanvin for the Green Carpet Challenge gown - the fashion house’s very first dress to be made out of eco-certified sourced fabric.
'It's been an amazing night for the GCC,' Livia told Grazia Daily this morning. 'I absolutely love Meryl. Firstly she gave me Mamma Mia! And as if that wasn't enough now she steps up to receive an Oscar as part of the GCC in Lanvin's first ever Eco gown. She immediately got the GCC as soon as I talked to her about it a few months ago and her enthusiasm has kept me going.'
Livia looked stunning in a red Valentino gown made of recycled polyester sourced from plastic bottles. She accessorised her look with her husband Colin as well as diamond earrings and a matching ring from Celleija. The sustainable pink diamond jewellers received the request from Livia on Friday night, just days before she was due to hit the red carpet! 'I've been conspiring with some of the most amazing seamstresses I've ever come across at Valentino for my dress,' Livia revealed. 'This is the biggest gown I've worn yet and it's a hybrid of a material made from recycled bottles and Valentino's house silk. It totally appeals to my romantic nature. And with both mine and Meryl's dresses I love the fact they are both full on. Sustainable doesn't mean timid.'
And let's hear it for the boys! Colin made the fashion-faux-pas-turned-super-cool move of wearing the same Tom Ford wool tux he wore to scoop up a zillion awards at last year's ceremony. Talk about a lucky tux! My Week With Marilyn star Kenneth Branagh went the same route by wearing an Ermenegildo Zegna tuxedo made from eco-friendly Merino wool while Damian Bichir from A Better Life chose a wool and silk Ermenegildo Zegna made-to-measure tux.
What's more, rumour has it that Giorgio Armani, Chanel, Alberta Ferretti, Gucci, YSL and Paul Smith are set to jump on the eco-band wagon with their own creations. Recycling has never been so chic...