23 February 2012 by

Beyoncé Stars in House of Deréon's Spring Summer 2012 Campaign: VIDEO LOOKBOOK

We’re starting to wonder whether Beyoncé is in fact a magical being. Not content with her mega diva status, popping out a beautiful daughter (hello baby Blue Ivy!), and flaunting her post-baby figure in a form-fitting Alice Temperely frock in recent weeks, Queen B has found the time to rustle up another dose of her clothes collection.

Beyoncé Stars in House of Deréon's Spring Summer 2012 Campaign: VIDEO LOOKBOOK

That's right, folks, House of Deréon – Beyoncé Tina Knowles’ luxe label – has just launched its Spring Summer 2012 campaign – and Grazia Daily is the first to bring it onto the interweb. Hurrah! Shot by famed photographer Tony Duran, the image above is all about the brand's muse – you guessed it, Ms Beyoncé. The new mummy looks scrumptiously sultry (obvs) wearing a structured stud-embellished khaki bodice from the collection. But it’s that bouffanty mane that has us enthralled. Phwoar.

So what can we expect from the Spring Summer collection, hmm? Well, there's a variety of dresses on offer – from short and feminine frocks to floaty maxis – perfect for hitting the city streets or frolicking about in festival fields. And if you’re after some evening elegance, look no further than the pleated trousers teamed with a  sharp jacket. Our faves? Definitely the delicious pastel jeans.

In fact, the palette of the entire collection is soft pastels, from cool mints and warm rusts to oh-so-on-trend coral. There are lots of pretty details too – we’re talking ruffles, lace, smocking and vintage inspired prints.

Thanks to our exclusive video lookbook, you can watch the pieces in action - sported by a gaggle of giggling Solange-a-likes. Enjoy!

Stockists include Selfridges, House of Fraser, Fenwicks (Brent Cross & Newcastle), Lipsy.co.uk, Bank, USC, Next.co.uk and Amazon. Learn more at www.houseofdereon.com


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Blackie Kin Kin Norton (Sat Feb 25 02:33:16 GMT 2012): COMMERCIALS ION TV AND KBHK44.