19 February 2012 by

BREAKING NEWS: The New Mulberry Bag is the Del Rey!

Breaking news folks: hours before their Autumn/Winter 2012 catwalk, Mulberry have announced that their new bag is the Del Rey; named in honour of girl du jour, Lana Del Rey. Speaking about the new tote, Mulberry said that it was Lana’s old-school glamour, combined with her sense of fun that appealed to their own desire to mix eclectic playful references with high fashion.

The Del Rey is a simple, chic and (as you might expect) vintagey-classic design. A simple silhouette with twin grab handles, it has the classic Mulberry postman’s lock to the side. Available from May in 'mainline' finishes (Mulberry classics like oak and black buffalo) and as part of the Autumn/Winter collection in a berry coloured black-forest soft matte (immediately above), deer brown grainy print (below), black soft spongy and petrol coloured tanned lambskin (top). The Catwalk Collection also features two new super-luxe leathers, gold large metallic snake print and ink blue sparkle croc print. All of which, we want.

Mulberry Creative Director, Emma Hill said ‘I love Lana’s nostalgic references to bygone glamour and the fact that her look is retrospective yet so modern. This inspired us to create a bag that was timeless, refined and elegant, yet with a beautiful practicality that would suit any woman. We love its perfect proportions and effortless simplicity.  As soon as the sketches were completed it felt so familiar, loaded with classic Mulberry heritage DNA.’

And Lana, in response was equally enthusiastic about the design, saying ‘I love the design, a perfect mix between old school Hollywood and contemporary style. It’s an honour that such a classic and prestigious brand would name a bag after me’.

So, with mere minutes to go before the Mulberry Autumn/Winter show starts, what does this snippet mean we can expect from the British powerhouse label for next season? Watch this space!


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Amanda Said (Sun Feb 19 11:33:46 GMT 2012): like...a lot
Jane Hooy (Mon Feb 20 20:09:06 GMT 2012): Del rey mulberry bag...
Myah Jeon (Thu Apr 05 10:55:33 BST 2012): I like the white one...
Beth Stewart (Sat May 12 17:26:43 BST 2012): like....more than a lot!
Jeremy Smart (Sat May 12 19:13:43 BST 2012): Shall I advise Mr Stewart?
Sue Atkinson (Sat May 12 19:14:19 BST 2012): Let's see what I can do:-)
Kaverina Evgenia (Thu Sep 20 15:24:23 BST 2012): I love this Mulberry Del Rey bags, prefer berry or petrol blue colors :), inspired by Lana Del Rey ( my favorite singer ).
Susan Murray (Sat Aug 09 06:45:03 BST 2014): want the burgandy one!