The British Fashion Council has just announced that Alexa Chung has been chosen for the new role of BFC Young Style Ambassador, and Grazia Daily can't imagine anyone better qualified for the role.
The Brit-born style icon has covered virtually every job imaginable in the fashion industry. From modelling for brands like DKNY, Lacoste, Superga and Pepe, to writing for (and appearing on the covers of) fashion magazines the world over, fronting numerous fashion TV shows, designing a range for Madewell, and acting as muse for designers such as Charles Anastase and Mulberry. Her jet set lifestyle and time working in the US have ensured her influence extends across the world, with The New York Times declaring her 'the Kate Moss of the new generation' and the King of Fashion, Chanel's Karl Lagerfeld, describing her as 'beautiful and clever...a modern girl'.
And if it was your vote that helped Alexa walk off with the Vodafone British Style Award at the British Fashion Awards, (which she won both this year and last year), then you may have helped the BFC choose Ms Chung for this prestigious position. As Caroline Rush, CEO of the British Fashion Council, explained; 'We’re delighted to announce this role for Alexa. She is hugely influential in both the fashion industry and to the wider public, who have voted her as winner of the British Style Award at the British Fashion Awards for two years running.'
So what exactly will Alexa's new role entail? The BFC explains; 'through her new role as ambassador, Alexa will support the British Fashion Council as it continues to promote British fashion design talent to a global market. Alexa will continue to attend key events as part of the BFC’s annual calendar including London Fashion Week, the British Fashion Awards, LONDON show ROOMS and events for Fashion 2012, the BFC’s cultural platform of fashion events during the Olympic year'.
Not surprisingly, Alexa sounds pretty thrilled about today's announcement, saying; 'I always name London first when asked which city in the world has the best style. There's something so inherently rebellious about how people naturally style themselves. Brits aren't afraid to experiment or take risks with how they look, perhaps that's why London has always been home to the most dynamic and daring designers in the world. I adore fashion and am proud that it's now officially my job to champion those London designers both new and established that inspire me so much.'
Alexa takes up her new role alongside Laura Bailey, Cultural Ambassador and Poppy Delevigne, Young Ambassador.