Victoria Beckham is ‘GREAT’ Britain’s New Tourism Ambassador!

16 February 2012 by

Wow! Just look at this line-up of heavy weight fashion bods! Creating the world's most fashionable train platform EVER at Grand Central station in New York on Wednesday all in aid of Britain’s new campaign “GREAT.”

Victoria Beckham and Anna Wintour were joined by Hamish Bowles, international editor-at-large of US Vogue; Georgina Chapman and Keren Craig of Marchesa; Jourdan Dunn, British supermodel; Karen Elson, British supermodel and singer-songwriter; Tamara Mellon; David Neville and Marcus Wainwright of rag & bone as they marked the launch of the international campaign. 

Victoria Beckham, who has had an incredible start to the year so far with her first Victoria, Victoria Beckham diffusion line collection selling at the speed of light as soon as it hit Harvey Nichols and Net-a-porter.com, plus putting on her biggest ever show at New York Fashion Week earlier this week has been named as an international ambassador for Britain’s “GREAT” campaign! Aimed to help promote the best of Britain around the world.

VB’s involvement in the campaign was revealed the day after her autumn/winter ’12 show at an exclusive photo shoot, shot by Patrick Demarchelier for the launch of a “GREAT”- branded subway train at New York’s Grand Central Station. As a “GREAT” ambassador, Victoria will play a leading role in the “Fashion is ‘GREAT’” element of the campaign, in a bid to highlight the UK as the top place in which to visit, study, and invest and as Victoria’s fashion empire goes from strength to strength she is the perfect woman for the job! Her ready-to-wear main line collection is handmade in the UK and with over 300 stockists worldwide VB is contributing to the whopping £20 billion that the British fashion industry contributes to the economy each year.

What a year Blighty is having with the Queen’s Diamond Jubilee, the Olympic Games and now this GREAT campaign! Watch this space as Mrs. B will be shooting a short film in support of the “GREAT” campaign….as soon as she gets some sleep we’re guessing. Never mind GB, go team VB!


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