14 February 2012 by

Meet Skaist Taylor - The New Label From Juicy Couture Founders!

Ladies, meet Skaist Taylor. It’s is a name we predict you’ll be hearing a lot more of from now. It’s the new label from ex co-founders of Juicy Couture Gela Nash-Taylor and Pamela Skaist-Levy – and whilst it doesn’t come with an entire mega trend setting array of bells and whistles like some of the major fashion week offerings, we’re hooked. Since selling up the super-successful Juicy to the Liz Claiborne group for a deservedly whopping figure, it was only in June last year that their contractual obligation to not launch another label ended. And like true fashion power houses these two bezzies weren’t weeping for their lost velour trackies and cheeky slogans they became so famous for, instead they’ve been stylishly soldiering on to bring us a brand new dose of L.A. cool with their Cali-eccentric line (the official style term for this new era) which debuted in a garage under the Lincoln Centre. “Starting up this new label feels amazing, and it’s been a long-time coming for us.” Pam and Gela told us after the show, “The scale is not so different from our beginnings. We have the same goals, with a slightly revised take on what we want to wear and create for now. It’s totally autobiographical.”

Since the news that the Skaist Taylor show would be on the New York schedule there’s been more hype than a Gossip Girl wedding, with a WWD front cover scoop, Derek Blasberg tweeting “Only Gela Nash Taylor and Pamela Skaist Levy could get Anna Wintour in a cold underground garage for a fashion show,” and Rachel Zoe showing her support (we can imagine her in much of the collection, can’t you?)

So what is Cali-eccentric when it’s at home? “Our girl is an eclectic one who loves fashion and to mix the high and the low, vintage with new finds.” The ladies told us. And their favourite pieces? “We love everything! The super long, tea-stained caftan embroidered with gold chain mail. Another show-stopper is our minty green Mongolian lamb chubby paired with a super soft silk-chiffon skirt with sweeping train.” And what’s that we spy? A kind of skinny track pant? “We still believe in comfort, and we own that arena of a relaxed, great-looking pant.” Pam and Gela explained, “The hand is softer, more substantial, and the result is a pant that’s a seamless addition to any wardrobe. We will wear them whenever and wherever – but not as a ‘tracksuit’!”

 


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