13 February 2012 by

Michelle Williams' H&M Dress at the BAFTA Awards 2012: We Have The Details!

Last night, as the great and the good got dressed up in their finest garb for the BAFTA’s, ‘My Week with Marilyn’ star, Michelle Williams, was also readying herself for her close-up in none other than H&M!

Michelle’s dress, of course, was not an off-the-peg H&M number (duh!) but was a custom design created by the design house for the star, in association with Michelle herself and her stylist Kate Young. Kate also works with Rachel Weisz, and she helped guide a pregnant Natalie Portman through her fabulous appearances on the red carpet last year. The good people at H&M were full of praise for Michelle, telling Grazia Daily that 'we approached Michelle Williams' stylist Kate Young about dressing her and they showed a great interest from the start... Michelle is a fantastic actress with a sophisticated style' that they also loved because it’s 'unique and personal'. Indeedy.

So – to the details. Michelle’s dress had a gold draped organic cotton bodice gown, with trumpet skirt in satin back crepe and a flower detail belt at the waist. Though her actual dress is not available in stores, there is some good news for fans of her outfit, as it has inspired a top and skirt to be designed as a part of the latest H&M conscious collection, which will be in stores from April. Whoop!

Interestingly, although it has eco credentials, Michelle’s dress wasn’t a part of Livia Firth’s annual Green Carpet Challenge, in which she recruits stars to wear eco fashion on the red carpet. For last night’s BAFTA’s, Livia recruited some stellar fashion industry names to take part, from Valentino, who designed a dress from recycled plastic bottles, worn by the gorgeous Viola Davis from ‘The Help’ - to Armani, who created suits from ethical wool for Livia’s husband Colin Firth as well as the delicious Michael Fassbender, and Sir Paul Smith, who designed a tux from ethical and organic New Zealand wool and silk for Livia herself.


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Suzanne Simmons (Sat Feb 18 16:42:59 GMT 2012): I think you'll find that H&Ms costing ethics behind their mainstream range have been questioned in the past by Ms Firth - also in her good friend Lucy Siegle's book To Die For; Is Fashion Wearing Out the World in their encouragement of fast thowaaway items? Lets hope H&M can now justify their terrifyingly low prices on their bulk stock..... Then they may just about reach the standards to be called truly ethical.